SOCIAL MEDIA MARKETING

Social media marketing is crucial in today's fast paced digital world of headlines, posts and blogs meant to grab the users' attention. This strategy includes both paid and unpaid features on social networks like Facebook, Twitter, LinkedIn, Pinterest and more. Companies post interesting and engaging articles from their own site or others for free or pay to position their posts in front of a very specific audience. By creating an engaging social media presence - you can drive up traffic to your site, increasing business.

GOOGLE ADS or PPC

(formerly Google Adwords)

Contrary to what some may believe, companies don’t need a never-ending budget in order to participate in Google Ads. This online marketing strategy promotes businesses through advertisements that appear on search engine results page. Companies can pay to have their specific text ads appear whenever customers search for a designated term on Google. Paid search advertising allows your company to tap into a market of 3.5 billion searches every day.

CONTENT MARKETING

Content marketing refers to the creation of "natural content" in order to increase brand awareness. By natural content, we mean any form of shareable media that entices customers to interact with your company or brand. Types of content can include videos, blog posts, infographics, etc. This online marketing strategy is used primarily to expand brand awareness and establish a business as a innovative leader in their field.

DISPLAY ADVERTISING

Every time that you’re on a website and you see an advertisement with an image or video, this is display advertising. This form of online marketing is a great way to increase product awareness and get your brand in front of a significant amount of people. Display advertisements are generally very eye catching and are an effective way to increase your marketing reach.

EMAIL MARKETING

Email marketing is simply the process of reaching out to your customers via email. These emails can range from promoting a special sale or featured product to sending a weekly email with industry updates and thought leadership articles. The best practice is for businesses to collect names and emails through content on their websites. It is important to let your customers provide their information willingly, rather than utilizing external email lists. Emails generally sent to people who have not voluntarily signed up have a higher likelihood of being considered spam.

SEARCH ENGINE OPTIMISATION

Search engine optimisation, or SEO, is often referred to as "organic marketing" and uses natural processes to promote your website on the search engine results page. SEO ensures that your website is in compliance with search engine best practice to deliver the most relevant content and best user experience. This can range from including certain keywords on a page to making sure that your website is organised in a clear and easy-to-use structure so that users don’t get confused. Learn more on how we can organically optimize your website by visiting our SEO webpage.